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Role of images in Commercial Branding of Your Business. And yeah, royalty free visuals for everyone.

Branding your company with an image will help the public, who is bombarded with advertising increasingly every day, remember your product or business. Being able to associate your company with an image will help your business grow too. 

Role of images in branding

Seen this brands? So estimate role of images in THEIR branding © Michal / VPUZZLER.COM

Today’s consumer culture is bombarded with advertisements. You can’t escape ads: in magazines, billboards, televisions, even the everyday use of a favorite mobile phone applications there are advertisements that pop up and try to tell you about some new product. With so much advertising being done, people’s brains tend to filter out most of them as background noise. This is why having an image to associate with a business can help it stand out from the crowd. It is almost like imprinting an image of your company on someone’s brain.

Branding with images from royalty free image sites like can mean the difference between someone remembering a product or letting it slip through the cracks with the other hundreds of products they saw the same day. Companies don’t even need to be mentioned when talking about the best branding. Think of your favorite cola company, or brand of clothing you prefer, each company has a specific image that you can instantly recall and associate with it. Even children that can’t remember to brush their teeth everyday can draw their favorite brand logo. It is that powerful in today’s market flooded with so many products that a person doesn’t even know where to begin.

Branding with images is a way to help people associate your product or company with an image that they will be able to remember. Being able to recall that image in their head might make the difference between selling a product or service or having someone buy that other thing because they could remember the name of it and not yours.

When trying to brand your company with an image, there are plenty of options. There are more images on the Internet than grains of sand at your local beach. However, it is important to ensure that you are not breaking any copyright laws when you search. Not doing so can lead to extremely costly lawsuits that can instantly put an end to any start-up company. One of the best routes available is royalty free images. These are images that have been taken by a photographer and listed online for someone to be able to purchase. When you purchase these pictures, you are given the right to use them in a commercial environment without having to pay royalties to the owner. They are often very inexpensive and come in a variety of resolutions for any use.

With it being so easy to use resources like royalty free images, there is no excuse for any business today not to take advantage. Giving people an image to associate with your business is priceless. Advertisement prices aren’t getting any cheaper. One of the ways you can make your advertisement budget stretch as far as it can is by making the adverts themselves more effective at getting your business out into people’s brains. Branding your business with royalty free images for commercial use is a way to accomplish just that, and without all the hassle of having to worry about legal issues that are so prominent today. All for an inexpensive price to boot!


Michal Przymusinski cofounder of VPUZZLER and photo & videographer. Ex Head of New Media of Polish Public Television, creator of HBO Poland e-presence, architect of BBC Poland news website and lecturer of new media on Collegium Civitas.
Now I'm part of VPUZZLER.COM and Crowley Media (YouTube Partner) - internet startups creating tools for creative minds - and Head of Marketing and Promotion of Collegium Civitas.
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